FHsocial was created by someone who's been in the arrangement room, walked the cemetery grounds, and helped thousands of families during their most difficult moments.
Founder & Lead Strategist, FHsocial
Scot Bradford lives at the intersection of ministry, marketing, and memorialization. For more than a decade, he's sat at the same conference tables, arrangement rooms, and gravesides as the families your funeral home serves.
As Director of Family Services for the Cortner Family of Funeral Homes and Cemeteries in southern Middle Tennessee, Scot has helped thousands of families navigate advance planning, at-need services, cemetery and monument decisions, and the long road of grief afterward.
That frontline experience is what drives FHsocial.
Day in and day out, Scot sees exactly how today's families actually choose a funeral home: they Google, scroll, and check Facebook before they pick up the phone.
Studies now show that a growing share of families complete much of their funeral planning online, and many choose a firm they first discovered on Facebook. Scot built FHsocial to help independent funeral homes show up in those digital moments with content that feels like care, not advertising.
"Your social media should feel like your funeral home on its best day—warm, trustworthy, and genuinely helpful."
— Scot Bradford
A lifelong resident of Franklin County, Tennessee, Scot is deeply woven into his community. He serves as President of the Franklin County Chamber of Commerce's Executive Board, leads families through cemetery monument design and installation, and often steps in as a funeral celebrant to help tell the story of a life well lived.
Families know him as the person who will answer questions about everything from Social Security and insurance to cemetery regulations and headstone design—and do it with patience, clarity, and compassion.
Scot brings deep professional expertise to funeral home marketing
Sales and marketing experience across multiple industries
Served through planning, services, and grief support
President, Franklin County Chamber of Commerce Executive Board
Professionally, Scot brings more than 25 years of sales and marketing experience to the funeral space. He's a teacher at heart and a storyteller by instinct, which is why FHsocial is built around consistent, meaningful video content—not generic stock posts.
Each week, FHsocial creates and posts a strategic mix of content that mirrors what leading industry voices recommend: social content that mostly educates, supports, and engages, with only a small portion directly promoting the funeral home.
Three types of videos delivered weekly, designed to build genuine connection
Videos that lift weary hearts and bring hope during difficult seasons
Messages that meet people where they are in their grief journey
Clips that demystify funerals, cremation, pre-need, and memorialization
This strategic mix creates content that educates, supports, and genuinely helps—building trust long before families need your services.
When he's not mapping out a content calendar or filming a new video series, you'll find Scot on the grounds of a cemetery helping a family design a monument, at a community event supporting local businesses, or in church, pouring into people and pointing them toward hope.
His deep roots in Franklin County, Tennessee, and his daily work serving families give him an authentic understanding of what funeral homes need to connect meaningfully with their communities online.
Through FHsocial, Scot's mission is to give funeral homes a social presence that truly matches the care they deliver in person—
so that when a family in your community needs someone they can trust, they've already met you online.
Industry Insider
Marketing Expert
Community Leader