FHsocial Insights

Industry news, social media strategies, and practical tips for funeral home marketing

Digital Marketing development and goals strategy.Attract organic traffic for big sales. Digital marketing for promotion of products with social media, email, website and channel search engine
Featured
December 6, 2025 5 min read

Why Video Content is Dominating Funeral Home Marketing in 2025

The funeral industry is experiencing a digital transformation, and video content is leading the charge. Recent studies show that funeral homes with consistent video content see 3x more engagement than those relying solely on text and images. Here's why video is no longer optional—it's essential.

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Social Media
Dec 5, 2025 4 min

Facebook Algorithm Changes: What Funeral Homes Need to Know

Meta's latest algorithm update prioritizes authentic, community-focused content. Learn how to adapt your funeral home's social strategy to maintain visibility.

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Industry Trends
Dec 3, 2025 6 min

How Gen Z & Millennials Are Changing Funeral Planning

Younger generations are researching funeral options online long before they need services. Discover how to reach them where they are: scrolling on social media.

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Best Practices
Dec 1, 2025 7 min

The 80/20 Rule for Funeral Home Social Media Content

Industry experts recommend 80% educational and supportive content, 20% promotional. Here's how to strike the perfect balance for genuine community engagement.

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Digital Marketing development and goals strategy.Attract organic traffic for big sales. Digital marketing for promotion of products with social media, email, website and channel search engine
Case Study
Nov 28, 2025 5 min

Small Town Funeral Home Triples Engagement with Video

A rural Tennessee funeral home went from sporadic posts to consistent weekly videos. Their results? 300% increase in engagement and a stronger community connection.

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Tips & Tricks
Nov 25, 2025 4 min

5 Mistakes Funeral Homes Make on Social Media (And How to Fix Them)

From inconsistent posting to overly promotional content, avoid these common pitfalls that prevent funeral homes from building authentic online communities.

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Data & Research
Nov 22, 2025 6 min

Survey: 67% of Families Research Funeral Homes on Facebook First

New consumer research reveals that the majority of families now discover and vet funeral homes through social media before making contact. What this means for your business.

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