Why Video Content is Dominating Funeral Home Marketing in 2025

The funeral industry is experiencing a digital transformation, and video content is leading the charge. Recent studies show that funeral homes with consistent video content see 3x more engagement than those relying solely on text and images.

The Numbers Don't Lie

According to recent industry research, video posts on Facebook receive 135% more organic reach than photo posts. For funeral homes trying to connect with their communities, this isn't just a nice-to-have—it's become essential for visibility.

More importantly, families are making decisions based on what they see online. A 2024 NFDA consumer survey found that nearly 70% of families research funeral homes on social media before making contact. When they land on your page, what will they find?

Why Video Works for Funeral Homes

Video content creates an emotional connection that text and images simply can't match. When a family is scrolling through Facebook during a difficult time, a thoughtful video about grief support or an inspirational message can stop them mid-scroll.

1. Builds Trust Before They Call
Videos allow families to "meet" your funeral home before they walk through your doors. They hear a compassionate voice, see genuine care, and feel the warmth of your approach—all from their phone.

2. Algorithm Advantage
Social media platforms prioritize video content in their feeds. This means your videos are more likely to be seen by your community organically, without paying for ads.

3. Mobile-First Consumption
Most people access Facebook on their phones. Short-form video content is perfectly designed for mobile viewing—it's easy to watch, share, and engage with while scrolling.

4. Shares and Saves
Meaningful video content gets shared. When your grief support video helps someone, they'll share it with others who need it. This organic reach is invaluable.

The Content Mix That Works

Industry experts recommend a strategic balance for funeral home social media: 80% educational and supportive content, 20% promotional. Video makes it easy to achieve this balance with three core content types:

Inspirational Videos: Messages of hope, comfort, and resilience that uplift your community during difficult seasons.

Grief Support Videos: Practical guidance and emotional support for those navigating loss—showing you understand the journey.

Educational Videos: Answering common questions about funeral planning, cremation, pre-need, and memorialization in approachable, helpful ways.

The Bottom Line

Video content isn't just trending—it's the most effective way to build meaningful connections with your community online. Families are making decisions based on what they see on social media, and consistent, compassionate video content positions you as the trusted choice.

The funeral homes that embrace video now will be the ones families remember when they need services. The question isn't whether to use video—it's how soon you can start.